Indian start-ups

The Importance of MIS for Startups

The Importance of MIS for Startups

A Management Information System (MIS) is a critical tool for startups of all sizes and it helps startups track their progress, identify trends, and simplify decision-making. Furthermore, MIS helps startups communicate their performance to investors and other stakeholders.

MIS Statements:

  • These Statements provide a month wise snapshot of financial aspects such as revenue, expenses, cash flow, and balance sheet.
  • They provide a detailed breakdown of incurred expenses and generated revenue.
  • In addition to this, MIS Statements also provides balance sheet details and can also incorporate charts and graphs with analytical representation, providing an appealing overview of the company’s performance.


Financial Metrics

Gross Merchandise Value (GMV): The total value of all transactions processed on the startup’s platform.

Sales: The total amount of revenue generated from sales.

Gross Margin (GM): The difference between sales and the cost of goods sold (COGS).

EBITDA: EBITDA is a measure of a company’s profitability before taking into account interest payments, taxes, depreciation, and amortization. It is a popular metric for investors because it provides a good proxy for a company’s cash flow generation ability.

PAT: PAT is the net profit of a company after all expenses and taxes have been paid. It is the most important metric for investors because it represents the bottom line of a company’s financial performance.

Customer Acquisition Cost (CAC): The average cost of acquiring a new customer.

Lifetime Value (LTV): The total revenue expected to be generated from a customer over their lifetime.


Balance Sheet:

Monthly balance sheet report provides a summary of a company’s assets, liabilities, and equity at a specific point in time. The company uses it to track its financial health and performance over time. The balance sheet enables the identification of trends, assessment of risks, and informed decision-making about the company’s future.


Operational Metrics

  • Operational metrics vary across sectors and companies, reflecting their unique business models and goals.
  • Monthly Active Users (MAUs): The number of unique users who interact with the startup’s product or service in a given month.
  • Daily Active Users (DAUs): The number of unique users who interact with the startup’s product or service in a given day.
  • Average Session Duration: The average amount of time that users spend interacting with the startup’s product or service in a single session.
  • Churn Rate: The percentage of users who stop using the startup’s product or service in a given period of time.


Significance of MIS for Founders

  • Improved decision-making: MIS provides startups with the data they need to make informed decisions about their business. Like for example an MIS can help a startup decide which marketing channels are most effective at acquiring new customers.
  • Increased efficiency: MIS can help startups automate manual tasks and streamline processes, which can free up employees to focus on more strategic initiatives.
  • Improving Operations: Let assume a startup sells two goods A & B, MIS statements define revenue and expenses for each product individually. This detailed information assists managers in making informed decisions and taking corrective measures. If a product, like B, is generating losses, managers can decide to shut it down partially or completely based on demand.
  • Improved communication: MIS can help startups improve communication with investors and other stakeholders by providing them with accurate and timely information about the company’s performance.


Significance of MIS for Investors

Investors are increasingly looking for startups that have a strong MIS in place. This is because an MIS can help investors to:

  • Understand the startup’s business model and how it makes money.
  • Track the startup’s progress and identify any potential red flags.
  • Assess the startup’s management team and their ability to execute on their business plan.
  • It helps startups to build trust with investors. By providing investors with accurate and timely information about their business, startups can build trust and confidence.


If you are a startup aiming to raise funds, a Management Information System (MIS) is mandatory. Also, investors use a variety of metrics to evaluate startups during fundraising. Therefore, an MIS can help you to track these metrics and provide investors with accurate and timely information about your business.

The below are some of the MIS templates that can be used. Also, please note that the MIS line items vary across sectors and companies, reflecting their unique business models and goals.

 Download the samples here: 3 MIS Samples


Read More About: Primary vs. Secondary Offerings in Startup Funding

Indian start-ups, Insights

Primary vs. Secondary Offerings in Startup Funding

Primary vs. Secondary Offerings in Startup Funding


Startup companies often need to raise capital to grow their businesses and achieve their goals. In startup funding, the nature of transactions is generally of two types: primary and secondary. In this article, we will see the differences between these transaction types. We’ll also see who typically participates in these transactions and how they play a vital role in the lifecycle of a startup.


Primary Offerings:
  • In primary transactions, the company issues new shares, and investors purchase these shares directly from the startup.
  • The primary offering aims to secure capital for fueling the company’s growth and development.
  • Primary offerings typically attract investors such as venture capital firms, angel investors, and family and friends etc.


For example, Startup ABC currently has 10,000 shares outstanding, with a total valuation of $10,000, where each share is valued at $1. Now, a new investor is ready to invest $1,000 in the startup. In response, the company opts to issue 1,000 new shares to the investor. Consequently, let’s examine the ownership stakes of both the promoters and investors after the funding. Also, let’s assume there are two founders in the company with each of them having equal ownership of the company.

Founder 1

Founder 2

New investor

Ownership before new investment




No. of shares before




No. of shares after funding round




Ownership after new investment





Secondary Sale Offering:
  • In secondary transactions, shares are acquired from existing shareholders, including investors, employees, or former employees, as opposed to being directly obtained from the company itself.
  • Consequently, no new shares are issued, and the funds involved in secondary transactions goes to individuals/firms selling their shares. The money does not come into the company.
  • As a result, this method provides existing shareholders, such as founders or employees, with a means to access liquidity and generate cash for personal expenses.
  • Secondary transactions generally happen at a discount to Primary transactions.


Benefits of Secondary Offerings for outgoing founders and Investors:

Secondary sales offer early VC investors and founders, quick liquidity and returns, bypassing the need for long exit events.


VCs can diversify their portfolio, reducing risk and freeing up capital.

Alignment and Incentives:

These sales align shareholders’ interests, letting early backers’ cash out while new investors bring value.


Benefits of Secondary Offerings for incoming investors:
Access to a growing asset class:

Startups are becoming increasingly valuable, but they can be difficult for investors to access directly. Secondary sale offerings provide a way for incoming investors to gain exposure to this asset class without having to go through the traditional venture capital route.

Discount in Secondary Sale Offerings:

Incoming investors can also benefit from discounts in secondary sale offerings. The amount of the discount in a secondary sale offering can vary depending on several factors, including the company’s stage of development, its financial performance, and the overall market conditions. Discounts of 15-20% are generally seen in secondary sale offerings.



Primary and secondary offerings are essential tools for startup companies and investors alike. By understanding the key differences between these two types of offerings, startups and investors can make informed decisions about how to best raise and exit capital.


Read About: India’s Premium Hotel Industry: Essential Factors to Consider

Indian start-ups, Insights

Cutting-Edge Drone Technology: The Future of Sustainable Farming Practices

Cutting-Edge Drone Technology: The Future of Sustainable Farming Practices

In our fast-changing world, technology is changing industries. Drones, also known as unmanned aerial systems (UAS), are one of these innovations. Many companies work on drone technology, but one company stands out.

This company uses advanced technology like data analysis, the Internet of Things (IoT), artificial intelligence (AI), and machine learning (ML) to solve big global problems. They’ve pushed drones for farming to do amazing things in different areas. With many firsts, they use their technology to improve farming, infrastructure, and healthcare.



India’s agriculture sector grapples with a host of challenges:

  • According to the FAO, plant pests and diseases cause a significant reduction of between 20% and 40% in global crop yields annually.
  • Moreover, adding to these challenges is the ageing Indian farmer population. In 2016, the average age was reported to be 50.1 years by MoA&FW.
  • Furthermore, farm mechanization in India lags behind global standards by 60%, as per NITI Aayog. Consequently, this leads to inefficiencies in farming practices.
  • Additionally, there are alarming residues of agrochemicals found on over 45% of food crops, further exacerbating environmental concerns.


  • In response to these pressing issues, a startup has introduced a comprehensive solution. – Drone for Farming, one drone, many applications.
  • Their solution encompasses direct seeding, disease diagnosis, fertilizer spreading, pollination, and thermal fogging.
  • The drones they offer are versatile and capable of various applications. They can operate during nighttime and effectively avoid obstacles.
  • These drones are known for their rugged design and swappable payloads. Importantly, they are fully autonomous, and equipped with AI capabilities.
  • In addition to the above, emergency fail-safes and terrain-following capabilities enhance their performance.

India Commercial Drone Market:

Smart Software Integration:

Their software platform complements their hardware offerings. It facilitates automated regulatory compliance, integrates crop-specific SOPs and calendars, and enables real-time drone health monitoring and maintenance. This software not only enhances farm efficiency but also fosters environmental sustainability.


Agri Intelligence & AI Platform:

his company serves as a drone aggregator, catering to farmers, corporations, and government bodies. Their platform offers a range of services, including fleet management, order matching, real-time tracking, data aggregation, and AI intelligence. As a result, it streamlines farm operations, from defining field boundaries to facilitating order delivery, and this benefits the entire agricultural ecosystem.



Global Impact:

This company’s drones go beyond one country. They use them in faraway places to help with things like giving aid, helping during disasters, and delivering medical supplies. These drones offer remarkable labour cost savings by automating tasks, reducing the reliance on a shrinking agricultural workforce, and making farming economically viable.

Along with this, these drones take care of direct pesticide usage which can lead to health issues, including cancer and life-threatening diseases. But these drones alleviate this concern by accurately targeting pests and diseases, they reduce the use of harmful chemicals, thereby promoting safer farming practices. Drones play a pivotal role in pest control also.

The impact of this company’s UAS technology reaches far beyond national borders. Their drones have been deployed in remote regions for humanitarian aid, disaster relief, and medical supply delivery. This global reach underscores their commitment to making a positive difference in the world. Their drones also have an application in healthcare by helping state governments control malaria and other mosquito-borne illnesses by terminating the larvae with the use of Drones over water bodies.

  • 1.8 lakhs acres served till date
  • $1.1 Mn Revenue –  FY 22-23
  • 3.9x Revenue FY22-23
  • $8Mn Revenue in Pipeline

Key Growth Drivers for the company:
  • This company actively fosters innovation through close collaboration with research institutions, startups, and industry partners. Consequently, this collaborative approach not only propels their own growth but also significantly enriches the broader UAS industry.
  • Furthermore, several significant growth drivers are at play. These include labor shortages, evolving government policies, the expanding adoption of drones, increasing demand across various sectors, heightened demand for drone pilots, as well as post-sale services and consumable sales. Together with these factors, they contribute to their promising future.
  • Moreover, as revenue continues its upward trajectory, the company is well-prepared to capitalize on economies of scale. This strategic move will lead to reduced manufacturing costs, increased profits, and, consequently, ensure sustainable growth in the future. In essence, their collaborative spirit, diverse growth drivers, and cost-efficient strategy position them for a prosperous future ahead.


Opportunity: Seeking $4.0M Startup Funding

Minimum Investment : $100K

Risk Level: High Risk

Potential Returns: Anticipated ROI of 5-8x

Investment Horizon:  3-4 Years

Investor Profile: Ideal for Angel Investors, Family Offices, and VCs Interested in Startup Investment

Author: Tanushree Pandey

You can Invest in India Startup Ecosystem.
For further details about the company and to know about other startups, please register your information below.


Read more about:Elevating Micro-Entrepreneurs with Innovative Electric Two-Wheelers

Indian start-ups, Insights

Elevating Micro-Entrepreneurs with Innovative Electric Two-Wheelers

The Challenge:

In India, many rely on two-wheelers every day. This includes small business owners, farmers, milkmen, and delivery workers. Yet, they often face rough terrains with unsuitable vehicles. Plus, the rise of online shopping in cities creates a need for versatile delivery vehicles. So, finding the right two-wheeler is key to meeting this demand.



The Solution:

To bridge this gap, a startup has crafted a solution. Aiming to positively impact 1 million lives by 2027, they plan to introduce 250,000 innovative two-wheelers. These bikes are more than transport—they are vital tools for micro-entrepreneurs. They offer customizable storage, cargo adaptability, and advanced tech features. This ensures users stay connected and efficient on the go.

Products and their features:
Product 1:

Use Cases: Ideal for farmers’ shop deliveries to juice centers.
Key Features: 200 kg payload, 140 km city range, 65 kmph top speed, versatile power outputs, swappable batteries, and connected telematics.
Price Range: Rs.80,000 to 85,000 (with subsidy)

Product 2:

Use Cases: Great for daily commuting, aiding small vendors, and helping farmers.
Key Features: 120 kg payload, 70 km city range, 25 kmph top speed, advanced security, swappable batteries, and connected telematics.
Starting Price: Rs 66,999


Proprietary Technology

Target Market:

In India, TVS Motor holds a strong 90% of the moped market. In the 2022-23 fiscal year, they sold an impressive 420,000 units. Yet, most are petrol-powered. Here, the startup sees a golden chance.

First, they plan to replace petrol mopeds with cleaner, electric options. But they won’t stop there. Next, they aim to elevate the moped experience, adding sleek features like customizable storage and flexible cargo options.

In short, this startup isn’t just entering the market. They’re preparing to reshape it completely.

Sales Channels:

B2B Sales: Company has piloted with mobility giants, delivery companies, and e-commerce firms, including Swiggy, Rebel Foods, and Domino’s.
B2C Sales: Available at studios and multi-brand showrooms.

Pipeline (FY 23-24)

Financial Projections:

Growth Drivers
  • Company is seizing an opportunity in India’s vibrant grassroots economy. They offer flexible, eco-friendly solutions for micro-entrepreneurs. This strategy will expand their reach nationwide.
  • The market potential? It’s massive. Moreover, a major shift is underway towards electric vehicles. Currently, TVS holds a dominant position in mopeds. However, these are predominantly petrol models.
  • Company’s growth is also fueled by its partnership with PSU banks, which offers credit options at attractive rates, making company’s products more accessible to customers.
  • Rural incomes in India are rising. Correspondingly, spending power is increasing. This trend will push more people towards electric two-wheelers.
  • Beyond personal finance, external support is present. Specifically, the Indian government is lending a hand. It is offering incentives to encourage electric vehicle adoption.
  • Lastly, technology is playing a part. Rapid advancements in batteries are occurring. As a result, electric two-wheelers are becoming more affordable and practical.


ASK: ₹50 crores startup funding (Commitments– ₹8.2 crores)

Minimum Investment: ₹80 lakhs

RISK: High Risk

ROI Potential: 6-8x Revenue

Time Horizon: 3-4 years

Investor Type: Angel Investors, Family Offices, VCs. (Startup Investment)

If you want to know more about the company, register your details below.


Read more about:  Financing the Electric Revolution: Game-Changing EV Financing Startup

Indian start-ups, Insights

The Core Components of an Effective PitchDeck


In 2023, the landscape for startups seeking funding has evolved significantly. With global VC funding for startups having decreased significantly in the previous year, it’s more crucial than ever for companies to present a compelling pitch deck. Here’s a breakdown of the essential components of a pitch deck, along with hypothetical examples for each:

1. Current problem

Every successful startup begins by addressing a tangible problem. For established startups, it’s essential to reiterate this problem, emphasizing its continued relevance and any evolving dynamics.


2. Market Size

Demonstrating the potential scale of the solution is crucial. It provides a perspective on the startup’s growth potential and the broader impact it can achieve.

3. Solutions

The company should detail its unique solution to the problem, emphasizing its effectiveness, scalability, and differentiation from competitors.


4. Product/Service Features

Highlighting key features showcases the startup’s value proposition and how it stands out in the market.


5. Traction

Traction refers to the measurable progress of a startup, often shown through customer engagement and growth. It serves as proof that the startup’s product or service is gaining popularity and acceptance in the market.


6. Competitive Landscape

The “Competitive Landscape” slide provides a holistic view of the market environment in which a company operates. It showcases the major players in the industry, highlighting their strengths, weaknesses, market share, and unique value propositions. This slide is crucial for understanding the current market dynamics, identifying potential threats, and uncovering opportunities for differentiation and growth.

6. Unit Economics or Key Metrics

Unit Economics refers to the fundamental financial metrics that evaluate the profitability of an individual unit or customer in a business model. It breaks down the company’s revenues and costs on a per-unit basis, allowing businesses, especially startups, to understand how much they earn and spend for each unit or customer they acquire.


7. GTM (Go-to-Market Strategy)

A Go-to-Market (GTM) strategy is an action plan that outlines how a company will present its product or service to its target audience. It focuses on positioning, launching the product, and achieving a competitive advantage.


8. Team

The team’s expertise, experience and team size can be a significant factor in gaining investor confidence.


9. RoadMap/Milestones

This provides a perspective on the startup’s journey so far and its future plans.


10. Ask & Utilization

If the startup is seeking further resources, be it funding or partnerships, this section outlines the ask and its intended utilization.


11. Projections

This offers a forward-looking perspective on growth, revenue, and other key metrics.


12. End Slide

A concluding slide that encapsulates the startup’s vision, mission, and opportunity for stakeholders.


Read more about Ethos Ltd: The Luxury watch retailer with a bright future.

Author: Kevin Jose

Indian start-ups, Insights

Classification of Startups based on Funding Stages


The Indian startup ecosystem is thriving, driven by innovative entrepreneurs and supported by investors, accelerators, and incubators. From the early groundwork of pre-seed to the high-stakes expansion in Series A and beyond, understanding the objectives at each stage is vital for sustainable growth and success.


Image Source:

Seed Stage:

  • At the pre-seed stage, startups focus on developing a solid business concept, working on partnership agreements, obtaining patents or copyrights, and creating a compelling pitch deck. The emphasis is on laying the groundwork for the business idea.
  • Once the pre-seed stage is completed, the seed stage follows. Here, the startup moves forward with creating a product or prototype based on the established business concept. The objective is to raise initial funds and get the business up and running.
  • Funding Sources in Seed Stage: Self, family and friends, Micro VCs.
  • But unfortunately, only 1 out of 3 startups successfully pass on to the Series A funding stage.
  • At this stage, startups may encounter failure due to financial constraints and an improper product-market fit among other reasons.


Data Source: Why Fewer Than 1 In 3 Seed-funded Indian Startups Get Series A Funding – Forbes India

Proportion of U.S. seed funded companies that raised post-seed funding

Image Source: What Are The Odds Of Success For A US Seed Funded Startup? (


Series A:
This stage involves-

  • Researching industry and markets to identify growth opportunities.
  • Writing a comprehensive business plan to outline strategies for expansion.
  • Launching marketing and advertising efforts to gain customer traction.
  • Generating revenue and aiming for profitability.
  • Planning to scale into new markets.
  • Funding Sources: Accelerators, Super angel investors, Venture capitalists.


Series B:
In Series B, startups focus on-

  • Expanding consumer interest and market presence.
  • Establishing a commercially viable product or service for scalability.
  • Scaling production, marketing, and sales to meet growing demand.
  • Funding Sources: Venture capitalists, Late-stage venture capitalists.


Series C & beyond:
In this stage, the startups concentrate on-

  • Continuously innovating by building new products and exploring new markets.
  • Establishing a strong position in the industry.
  • Attracting investments from venture capitalists and late-stage venture capitalists for substantial growth.
  • Funding Sources: Late-stage venture capitalists, Private equity firms, Hedge funds, and Banks.



  • Making an initial public offering (IPO) to offer shares to the public and provide liquidity to investors becomes a potential exit strategy.
  • An exit through a sale or via VCs or SPACs is another way for investors and founders to realize the value of their investments.



Startups not only create jobs and spur technological advancements but also disrupt traditional industries, fostering competition and pushing boundaries. Startups play a pivotal role in shaping economies, driving prosperity, and shaping the future. From Pre-Seed to Exit, the lifecycle of a startup represents an exciting journey filled with challenges, breakthroughs, and transformative impact.


Read more about Indian Startups: The Fast Track to Funding Your Startup: Convertible Notes, CCD, CCPS, SAFE

Indian start-ups, Insights

The Fast Track to Funding Your Startup: Convertible Notes, CCD, CCPS, SAFE

The Fast Track to Funding Your Startup: Convertible Notes, CCD, CCPS, SAFE


Fundraising for startups involves investors providing funds in exchange for shares or preference shares of the company. The traditional method, known as a priced round, involves negotiating an equity percentage with investors. However, early-stage companies often opt for an alternative method called a convertible instrument.

Convertible instruments offer advantages such as simplicity and speed in closing deals, allowing startups to secure funding quickly. Another benefit is that founders can maintain control and decision-making power over their company during the crucial early stages of development.


Parameters of Typical Convertible Instruments:

Convertible Notes, CCD, CCPS, SAFEs are some of the most common convertible instruments in the startup ecosystem.
These instruments come with certain parameters which are as follows:

  • Valuation cap: This is the maximum price that an investor is willing to pay for a share of a startup.
  • Discount: This is the percentage discount that investors receive on the valuation cap. The discount is used to incentivize investors to invest in a startup.
  • Liquidation preference: This is the priority that investors have to get their money back if a startup fails. Investors with a liquidation preference will get their money back before other investors, such as founders and employees.
  • Conversion period: This is the time period during which a convertible instrument can be converted into shares.
  • Anti-dilution protection: This is a provision that protects investors from being diluted if the startup issues more shares at a lower price in the future. E.g. Full ratchet.


Valuation Cap:

  • It is a very important concept to understand while raising funds.
  • It is the maximum price at which you will convert an investor’s contribution into equity.
  • Example: Elon invests $2 million into “Firm Z” at a valuation cap of 10 million. In the priced round, Mark invested $2 million in “Firm Z” at a valuation of $20 million.
  • Now the ownership of Elon and Mark will be calculated as follows.

  • Elon and Mark both invested $2 million. But because of the valuation Cap, Elon has more ownership than Mark.
  • Companies either provide a valuation cap or a direct discount.


Convertible Notes:

  • A loan that will be repaid with shares of the company instead of money.
  • Interest rate and maturity date are typically included.
  • The investors are provided with a valuation cap or discount.
  • Example: Investor provides $100 as a convertible note, and with a 12% yearly interest rate, the founder will owe $112 worth of shares when the next financing round occurs.

CCPS (Compulsorily Convertible Preference Shares)

  • These are preference shares that must convert to equity after a set period or achieving predefined milestones.
  • These shareholders are provided with dividends that are paid out annually or accumulated to be paid at a later stage.
  • CCPS converts either at a 1:1 ratio or a higher rate based on liquidation preference and participation.
  • Investors have preference over equity shareholders in a liquidation event and may participate in surplus profits.
  • Founders may prefer CCPS for a guaranteed conversion and potential control in liquidation events.


CCD (Compulsorily convertible debenture)

  • Bond-like instruments that convert to preference or equity shares upon maturity depending on the terms set at the time of issuance.
  • Employed as debt with regular interest payments initially, converts to shares on maturity of debenture.
  • No specific minimum investment varies depending on the startup and investor agreement.


SAFEs (Simple Agreement for Future Equity)

  • No interest rate or maturity date involved.
  • Investor provides funding that converts to shares in the future funding round.
  • Convertible notes offer more flexibility, allowing founders to set a specific conversion trigger, such as a total funding amount, before converting the investment into shares.
  • SAFEs typically require immediate conversion during the next priced round.


Types of SAFEs:

Pre-money SAFE:

  • Example: 1 million at 9 million pre-money valuation would result in valuation of 10 million after funding.
  • Investors have uncertainty about their ownership percentage in the company until the first priced round when all SAFEs convert to shares.
  • Complex calculations required to account for multiple SAFEs and dilution.
  • Pre-money SAFE has potential for less dilution in the long run.


Post-money SAFE:

  • Example: 1 million at 9 million post-money valuation would result in valuation of 9 million even after funding.
  • Investors lock in their ownership percentage at the time of investment, providing clarity and certainty about their stake when the Series A begins.
  • Post-money SAFEs can lead to founder’s ownership percentage being diluted in the future, as fixed ownership percentages are established for each investor.
  • Simplifies negotiations and transparency for both parties.
  • Post-money SAFE gives more clarity and certainty for both founders and investors.



Startups with minimal revenue can use convertible instruments to raise capital without having to set a valuation. Convertible instruments allow startups to delay setting a valuation until a later date when they have more data and are in a stronger position to negotiate a fair valuation. This can be a major advantage for startups, as it gives them more time to grow and develop their business before they have to give up equity.


Read more about Every Student is Different: The Journey of a Promising Startup

Indian start-ups

Financing the Electric Revolution: Game-Changing EV Financing Startup

Embracing electric vehicles (EVs) is crucial for a sustainable future, but financing EVs has been a challenge for dealers, manufacturers, and lenders especially in Tier 2, Tier 3 and rural parts of India. This article explores a startup that engages with dealers, manufacturers, lenders and borrowers to make the process simple. This company is capitalizing on the growing demand for EVs. The government’s plan to phase out ICE vehicles by 2030 opens up a big market for electric 2 wheeler and 3 wheeler vehicles. The below graphs show the market of 2 wheeler and 3 wheeler EVs for the upcoming years.

Overcoming Financing Challenges: Navigating the world of EV financing is not without its hurdles. Dealers and manufacturers face difficulties in partnering with lenders, limited financing options, and technological gaps. These challenges result in long approval times and frustrating experiences for customers especially in Tier 2, Tier 3 and rural areas. Lenders also struggle with assessing risk and managing relationships with EV dealers effectively.

The Solution –  Loan Origination

To address these challenges and simplify the EV financing process, a cutting-edge platform has been developed. With this platform, loan approvals become a seamless experience for customers. This platform offers a simple and user-friendly process for loan origination. It connects customers, dealers with multiple lenders through standardized partnership agreements, eliminating the complexities of seeking financing. AI based assessment model speeds up the loan evaluation process  to just 5 minutes, and if approved disbursement happens in less than 48 hours ensuring quick access to funds for purchasing EVs.

Loan Management

Say goodbye to complex financing procedures. QR based efficient system is used to help borrowers repay with ease even on a daily basis which is a significant solution which is never seen before. Also, the company facilitates lenders by providing them with client access and ensuring prompt recovery through the use of IoT devices for EMI collection. Complex paperwork is eliminated in the process.



Unlocking Opportunities for Last Mile Logistics:

Recognizing the importance of last mile logistics providers in the EV industry, this platform enables swift financing solutions. It goes beyond traditional credit scores, considering factors like work experience analysis to extend loans to a wider range of borrowers.

Driving Market Growth:

This innovative platform arrives at a time of increasing demand for EVs. Supported by the Indian government’s commitment to phasing out gasoline-powered vehicles by 2030, it is poised to drive market growth. With substantial financial support for the EV industry, this platform is leading the way towards a sustainable and electrified future.

Revenue Drivers:

  • The growing demand for EVs will create a large market.
  • The Indian government announced that it plans to phase out all gasoline-powered vehicles by 2030.
  • The Indian government is providing financial support to the EV industry which includes subsidies for the purchase of EVs, tax breaks for EV manufacturers, and investments in charging infrastructure.

Margin Drivers

  • Company’s ability to secure EV financing for last mile logistics solution providers within minutes is a major competitive advantage.
  • Company focuses on all systems including Loan Origination system, Loan Management & Collection.
  • By leveraging their advanced technology, they provide loans to people without the need for CIBIL score by assessing the metrics based on the borrower’s work experience analysis.
  • The launch of Finayo’s Electroboost, a 500CR fund in collaboration with its EV ecosystem partners including lenders, Axis Trust, Aeris, and OEMs, will serve as a significant margin driver for the firm.

USP/Competitive Advantage

  • Company is capturing markets in the most populated states of India in Tier 2 and Tier 3 cities and hence lower competition.
  • The company helps lenders by getting them access to clients and ensuring timely recovery by use of IOT devices for collection of EMIs.
  • The firm has introduced daily collection system from the 3-wheeler borrowers which is not done till now in India.
  • Having already established a presence in rural areas, the company will find it easier to expand into urban locations with the help of technology.


  • The Indian government is still in the process of developing regulations for the EV market.
  • There are a number of other companies that are developing similar financing solutions.
  • The firm needs to differentiate itself from its competitors in order to be successful. This could be done by offering lower interest rates, or more flexible repayment terms.


The growth drivers outweigh risks making it a compelling investment. As the EV revolution gains momentum, this platform continues to lead the industry forward by providing accessible and efficient financing solutions. With their customer-centric approach and innovative technologies, they are driving the transition towards a sustainable and electrified future.

Title Image Credits: Atherenergy


ASK: $ 1M (received commitments of 0.5M)

Minimum Investment: $12,500

RISK: High Risk

ROI Potential:5X-7X

Time Horizon: 4 years

If you want to know more about the company, register your details below.

Indian start-ups

Every student is different: The Journey of a Promising Startup

In the ever-changing world of education, there is a rising star that aims to revolutionize the way students learn and excel. With a passion for unlocking the unique potential of every student, a visionary startup has emerged. Let’s dive into their inspiring story and discover how they are reshaping the education landscape with personalized 1-to-1 classes.


A Student-Centric Approach:

In the wake of the pandemic, the education industry witnessed a wave of disruptive ideas, and one that gained significant traction was Ed-Tech. While traditional live or recorded classes fell short in catering to diverse learning styles, this startup recognized the gap and introduced a solution: personalized 1-to-1 classes. They understood that each student has their own learning style, and matching it with a teacher’s delivery style is crucial for their growth.


Making Education Accessible and Affordable:

This startup has struck the right balance by providing students with personalized classes at a fraction of the cost. Their dedicated team of teachers understands the unique needs of each student and delivers lessons tailored to their level of understanding. By focusing on affordable pricing, they ensure that quality education is accessible to a wider audience, breaking down barriers and empowering students to reach their full potential.


Impressive Milestones:

Numbers speak volumes about the impact this startup has made. With a monthly recurring revenue of 1 crore (MRR) and a remarkable 4.7 Google rating, they have earned the trust and satisfaction of numerous parents. Their impressive net promoter score of 86% demonstrates the positive experiences that parents and students share with others. With a strong focus on customer retention, they have achieved an outstanding rate of 63%, which is a testament to their commitment to delivering an exceptional learning experience.



Empowering Educators and Creating Opportunities:

Beyond empowering students, this startup is making a meaningful impact on educators. They have generated over 2,000 part-time job possibilities for women, allowing them to pursue their career ambitions while preserving a good work-life balance. They have created a community of committed educators who are dedicated to nourishing young brains by cultivating a supportive ecosystem.


Demand Supply Metrics:

The company needs to onboard more students, but they also need to ensure that there are qualified tutors available on the platform. To meet the demand for students and ensure the availability of qualified tutors on the platform, the company takes the approach of recruiting their own students who have completed the company’s teachers training course. By selecting the best students, they offer them the opportunity to rejoin the company as tutors. This strategy enables the company to align the supply of tutors with the demand for students, ensuring that qualified tutors are available to meet the needs of the student population.

Revenue Drivers:

  • Expanding to newer markets with gaps in one-to-one online tutoring platforms.
  • Advertising, social media promotion and increasing the brand strength.
  • Providing new courses in regional languages to cater to other tutoring segments.
  • Driving positive customer feedback for all the courses offered by Interval.
  • Driving sales team’s customer acquisition through increased incentives, resources.
  • Constant curriculum building and revamping based on feedback from users and new education policies.

  Margin Drivers:

  • Increasing course and tutor fee based on affordability of certain demographics after a strong brand image is formed.
  • Focusing on marketing activities which promote organic traffic so that marketing spend can be reduced down the line.
  • Increasing sales & productivity per employee’s salary as scale is reached.


  • Marketing expense forms a 10% chunk of the total expenditure currently and will need more spend with expansion, this spend can eat up margins marketing is not done judiciously.
  • Increase in ask of tutoring wages can also be expected as tutors become more skilled in their domain.
  • Improvements in traditional educational facilities (schools, colleges) will always be a competition for the business.


Looking Ahead:

With a track record of remarkable growth and projections that anticipate an exponential increase in their subscriber base and revenue, this startup is poised to make an even greater impact. Their competitive advantage stems from personalized support, flexible scheduling, and a vast array of courses designed to fit a variety of learning demands. Through their innovative approach to personalized learning, this startup is paving the way for a brighter future.


ASK: $ 1M

Minimum Investment: $ 100,000

RISK: Moderate Risk

ROI Potential: 3-5x

Time Horizon: 3-4 years

Investor Type: Angel Investors, Family Offices, VCs.

If you want to know more about the company, register your details below.

Open a Demat account with

– No. 1 Broker in India
– For Indian Stocks & MFs
– For Residents & NRIs
– Flat Brokerage per Order
– Best User Experience


Start investing in

– Start-Ups with Revenue
– Early & Growth Stages
– All Sectors
– Seed Stage to Series B
– Moderate to High Risk
– 3X to 10X Potential

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google
Consent to display content from - Spotify
Sound Cloud
Consent to display content from - Sound
Cart Overview

Request a Report

We will do our best to share it within 2 working days:

Please enable JavaScript in your browser to complete this form.
For e.g. 15th March '20 to 18th March '20