The Challenge:
In India, many rely on two-wheelers every day. This includes small business owners, farmers, milkmen, and delivery workers. Yet, they often face rough terrains with unsuitable vehicles. Plus, the rise of online shopping in cities creates a need for versatile delivery vehicles. So, finding the right two-wheeler is key to meeting this demand.
The Solution:
To bridge this gap, a startup has crafted a solution. Aiming to positively impact 1 million lives by 2027, they plan to introduce 250,000 innovative two-wheelers. These bikes are more than transport—they are vital tools for micro-entrepreneurs. They offer customizable storage, cargo adaptability, and advanced tech features. This ensures users stay connected and efficient on the go.
Products and their features:
Product 1:
Use Cases: Ideal for farmers’ shop deliveries to juice centers.
Key Features: 200 kg payload, 140 km city range, 65 kmph top speed, versatile power outputs, swappable batteries, and connected telematics.
Price Range: Rs.80,000 to 85,000 (with subsidy)
Product 2:
Use Cases: Great for daily commuting, aiding small vendors, and helping farmers.
Key Features: 120 kg payload, 70 km city range, 25 kmph top speed, advanced security, swappable batteries, and connected telematics.
Starting Price: Rs 66,999
Proprietary Technology
Target Market:
In India, TVS Motor holds a strong 90% of the moped market. In the 2022-23 fiscal year, they sold an impressive 420,000 units. Yet, most are petrol-powered. Here, the startup sees a golden chance.
First, they plan to replace petrol mopeds with cleaner, electric options. But they won’t stop there. Next, they aim to elevate the moped experience, adding sleek features like customizable storage and flexible cargo options.
In short, this startup isn’t just entering the market. They’re preparing to reshape it completely.
Sales Channels:
B2B Sales: Company has piloted with mobility giants, delivery companies, and e-commerce firms, including Swiggy, Rebel Foods, and Domino’s.
B2C Sales: Available at studios and multi-brand showrooms.
Pipeline (FY 23-24)
Financial Projections:
Growth Drivers
- Company is seizing an opportunity in India’s vibrant grassroots economy. They offer flexible, eco-friendly solutions for micro-entrepreneurs. This strategy will expand their reach nationwide.
- The market potential? It’s massive. Moreover, a major shift is underway towards electric vehicles. Currently, TVS holds a dominant position in mopeds. However, these are predominantly petrol models.
- Company’s growth is also fueled by its partnership with PSU banks, which offers credit options at attractive rates, making company’s products more accessible to customers.
- Rural incomes in India are rising. Correspondingly, spending power is increasing. This trend will push more people towards electric two-wheelers.
- Beyond personal finance, external support is present. Specifically, the Indian government is lending a hand. It is offering incentives to encourage electric vehicle adoption.
- Lastly, technology is playing a part. Rapid advancements in batteries are occurring. As a result, electric two-wheelers are becoming more affordable and practical.
ASK: ₹50 crores startup funding (Commitments– ₹8.2 crores)
Minimum Investment: ₹80 lakhs
RISK: High Risk
ROI Potential: 6-8x Revenue
Time Horizon: 3-4 years
Investor Type: Angel Investors, Family Offices, VCs. (Startup Investment)
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